The documentary style video attempts to visualise the concepts crystallising around the notions of image culture within existing Western consumer society. Juxtaposing the cityscapes of present-day New York and the past industrial heart of Germany – the Ruhrgebiet- this motion picture depicts and deconstructs the contemporary cultural conditions.

Image Kraft fuses previously distinctive genres into one audio-visual work, which explores, extends and remixes the creative, experimental and imaginative perceptions and methods of film and video production.